Open a real shop
for your clothing line.

You already have the customers and the products. Roowaj gives you the shop — a proper page with your name on it, ready the same day, free to open.

Open your shop nowFree to open · no card needed
Zainab Alionline
02:14

Three taps, and you have an order in writing.

How it works

Your customer

1

They tap your link

From your bio, your status, or the chat you're already in.

do you have the oud one?
noor.roowaj.com
2

They pick for themselves

Size, scent, colour, quantity. No back-and-forth to confirm.

Royal Oud · 3 ml120,000
White Musk32,000
3

You get it written down

Priced, itemised, with their name and address attached.

Royal Oud · 3 ml120,000
White Musk × 132,000
Delivery — Karrada5,000
Total157,000 IQD

And you

1

You know at once

A notification with the order number, the customer's name and the total, the moment it arrives.

🛒 New orderOrder 1043 from Zainab Ali — 157,000 IQD
2

Confirm it, print it

Change its status in one tap, and print the invoice and shipping label ready for delivery.

Pending
Confirmed
InvoiceShipping label
3

Know your numbers

Mark it paid, and see your sales, your visitors, and which app every order came from.

Sales by channel
WhatsApp62%
Instagram28%
Telegram10%
1
Day to open, start to finish
4
Chat apps your shop link works in
0%
Commission on anything you sell
2
Languages, Arabic and English, built in

Plenty of free templates. Pick your shop’s look, and change it whenever you like.

How your shop looks

Each template is a complete design for a different kind of shop, on phones and computers. Pick the one that suits your shop, edit its colours, pictures and blocks, then publish — your customers see nothing until you press Publish.

From template to your shop, in four steps

  1. 1Choose

    Browse each template’s demo store and read its guide: the picture sizes and what it needs.

  2. 2Add

    The template joins your library with your logo, banner pictures and categories. Your live shop doesn’t change.

  3. 3Edit

    Colours, banner, blocks and menu, in an editor with a live preview on your phone or computer.

  4. 4Publish

    One tap changes your shop’s look on the same link, and the old template stays saved to go back to.

Changing template never touches your products, orders or customers, and checkout is the same in every template. The full walkthrough in the guide

From your phone number to your first order, in one day.

Opening day

Your first day, in the same order the «Get your store ready to sell» guide walks you through in the dashboard, with short video lessons for the steps.

  1. 01Sign up with your phone

    Your name, number and a password, and a code that arrives on WhatsApp.

  2. 02Name your store

    The name, the link, your kind of business and currency. Your store works at once on the Classic template.

  3. 03Add your first product

    Photos and price, and sizes and colours if it has them.

  4. 04Pick your template

    Pick a free template — add your logo and colours, then publish.

  5. 05Set delivery prices

    A price for each province, shown to the customer before they order.

  6. 06Add your WhatsApp number

    A WhatsApp button appears in your store, so customers can ask before they order.

  7. 07Share the link

    In your Instagram bio, your WhatsApp status and your Telegram channel.

  8. 08Your first written order

    Priced and itemised, with the customer's name and address, in your dashboard.

Open your shop nowFree to open · no card needed

Same day. Same customers. No chaos.

Before and after
Today, in the chats
  1. 01"Do you have the size?" "Which colour?" "Where to?" — twenty messages per order.
  2. 02You add up the total by hand, then again when the customer changes their mind.
  3. 03Orders scattered across WhatsApp, Instagram and the notebook. Which shipped? Which got paid?
  4. 04You sell the last piece twice because nobody updated the stock.
  5. 05You sleep, and the messages that came at 2 AM get lost.
With Roowaj
  • One link where the customer picks size, colour and quantity themselves. One message from you.
  • Total, delivery and discount calculated, and written on the order.
  • Every order in one list, whichever app it came from, with its status — pending, confirmed, completed — and whether it's paid.
  • Stock comes off with every order, with a "low" warning before it runs out.
  • You sleep, and your shop keeps taking orders — you get a notification for each one the moment it arrives, with the customer's name and total.
All of it from one dashboard:OrdersProducts and optionsInventoryDiscountsAnalyticsCustomersStorefront and templatesInvoices and shipping labelsBookingsSubscriptionsOrder notificationsMeta, TikTok and Google pixels
Pricing
0IQD

Free, while we are still building it with you.

No card, no contract, no cut of your sales. When paid plans arrive you will hear it from us first, and nothing you have built goes away.

  • As many products and photos as you want
  • Unlimited orders, no commission taken
  • Free templates and a design editor
  • Your own yourname.roowaj.com address
  • Stock counts and customer history
  • Payment marked however you get paid
  • Arabic and English shopfronts
Open your shop

Questions people ask us

What does "Roowaj" mean?

رواج (Roowaj) is what happens when goods move — brisk trade, merchandise in demand, a shop whose things sell. It is what we want to be true about your shop, so we named ourselves after it.

I am not good with computers. Can I still do this?

If you can post a photo to Instagram, you can open a shop here. There is nothing to install and nothing complicated to configure — you type a name, add products and pick a template. The «Get your store ready to sell» guide in the dashboard walks you through each step, with short video lessons.

Can I change how my shop looks after it opens?

Yes, whenever you like. Pick from the free templates, try one and edit it without your customers seeing, then publish it. Your products and orders stay exactly as they are, and your library keeps up to ten templates to go back to.

Do my customers need to download anything?

No. They tap your link, browse, and order in the browser they already have. Nothing to install on their side either.

How do I know an order has come in?

You get a notification for every new order the moment it arrives, and the order shows up in the dashboard's order list straight away. You're also notified when a product sells out or runs low.

How do I actually get paid?

However you get paid today — cash on delivery, bank transfer, or an arrangement of your own. Roowaj records what has been collected and what has not; it does not sit between you and your money.

Can I use my own domain name?

Not yet. Every shop gets a free yourname.roowaj.com address to start with, and custom domains are on the roadmap.

What happens to my shop when the free period ends?

Your shop, your products and your orders stay exactly where they are. We will tell you well in advance what changes and give you a choice.

Is the shop in Arabic?

Yes, and properly so — right-to-left layout, Arabic typography, and Arabic-first product pages. English is there too, and your customers pick.

Your shop opens today.

Open it free, put the link in your bio, and take your first written order.

Open your shop